Business Policy: Strategy Formulation
A case discussion course on the identification, evaluation and formulation of organization strategy. The course focuses on general management problems from the point of view of the chief executive officer. Recognition is given to the importance of an integrated, time-oriented view of the firm in relation to its environment and the key role of general management in establishing that view. Prerequisites: All required courses in COMM 5000 series except COMM 5207 and 5606 which should be taken prior to or concurrently with COMM 6006.